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Audiences (the theoretical framework)
Quick questions on Applying the audience theories - Eduqas A-Level Media Studies audiences
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is the active-passive spectrum?Show answer
This spectrum is your essay structure: it tells you which theories to set against one another, so the argument is built in before you write a word.
What is applying to the product's audience?Show answer
The second skill is application to the actual audience of the product: the needs they gratify (Blumler and Katz), what the product might cultivate over time (Gerbner), the readings they take (Hall), or how they participate and create (Shirky, Jenkins). The theory must describe this product's audience, with named features, not audiences in general.
What is q1?Show answer
Explain how you would structure an answer on whether audiences are active or passive. [5 marks]
What is q2?Show answer
Apply one passive and one active audience theory to one product. [10 marks]
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