Quick questions on Writing for purpose and audience: crafting targeted original writing - Eduqas A-Level English Language

Original writing rewards deliberate structure as much as good sentences. A piece needs a shape suited to its form and purpose: an article's engaging opening, developed middle and resonant close; a speech's build to a climax; a narrative's controlled arc. Plan the structure before writing so the piece has direction and the reader is led deliberately, rather than the writing wandering.

"An article for a broadsheet weekend magazine on the revival of vinyl might open with a vivid, slightly wry image ('There is a particular ritual to lowering a needle onto a record, and a generation that has never owned a CD is rediscovering it'), establishing the form (feature article), the audience (an educated, general readership), the purpose (to inform and gently entertain), and a controlled, literate register in a single sentence. The targeting is doing the work from the first line." This shows precise targeting.

"A persuasive speech to a school assembly sustains a register pitched to its audience: direct address ('we all know the feeling'), inclusive pronouns, accessible but not slangy lexis, and rhetorical devices (tricolon, rhetorical question) suited to the spoken form and the young audience. Crucially the register does not drift into either stiff formality or undisciplined slang; it is held consistently, which is what the control marks reward." This shows sustained register control.

What four factors should govern every choice in original writing? [2 marks]

What does AO5 reward, and why are both halves needed? [2 marks]

Write a piece for a specified audience and purpose using a stimulus, in a clear and consistent form. [18 marks]