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Marketing

Quick questions on Marketing strategy and elasticity - Eduqas A-Level Business

2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is q1?
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A price rise of 5%5\% causes quantity demanded to fall by 2%2\%. Calculate the PED and state whether demand is elastic or inelastic. [3 marks]
What is q2?
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Explain why a firm would want its product to have inelastic demand. [3 marks]

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