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3.3 Decision-making to improve marketing performance

5 dot points across 5 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How do businesses gather and use data to make marketing decisions?

Primary and secondary market research, qualitative and quantitative data, sampling methods, the use of ICT and big data in marketing, and the interpretation of marketing data including correlation and confidence.
A focused answer to AQA A-Level Business 3.3, covering primary and secondary market research, qualitative and quantitative data, sampling methods, the use of ICT and big data, and the interpretation of marketing data including correlation and confidence.
10 min answer →

How do businesses divide a market and position their products within it?

Market segmentation by demographic, geographic, behavioural and psychographic factors, targeting strategies, the use of market mapping and positioning maps, and the value of differentiation and a unique selling point.
A focused answer to AQA A-Level Business 3.3, covering market segmentation by demographic, geographic, behavioural and psychographic factors, targeting strategies, the use of market and positioning maps, and the value of differentiation and a unique selling point.
10 min answer →

How do product and pricing decisions shape a marketing strategy?

The 7Ps of the marketing mix, the product life cycle and extension strategies, the Boston Matrix, and the main pricing strategies including penetration, skimming, cost-plus, competitive and price discrimination.
A focused answer to AQA A-Level Business 3.3, covering the 7Ps of the marketing mix, the product life cycle and extension strategies, the Boston Matrix, and the main pricing strategies including penetration, skimming, cost-plus, competitive and price discrimination.
11 min answer →

How do promotion and place decisions get the right product to the right customer?

Methods of promotion including advertising, sales promotion, branding and digital and viral marketing, the choice of distribution channels, the impact of e-commerce, and how the elements of the mix must be integrated.
A focused answer to AQA A-Level Business 3.3, covering methods of promotion, branding and digital and viral marketing, the choice of distribution channels, the impact of e-commerce, and how the elements of the marketing mix must be integrated.
10 min answer →

What are marketing objectives and how do they link to corporate aims?

The value of setting marketing objectives, common objectives such as sales volume, sales value, market share and brand loyalty, the internal and external influences on them, and how they support corporate objectives.
A focused answer to AQA A-Level Business 3.3, covering the value of setting marketing objectives, common objectives such as sales volume, sales value, market share and brand loyalty, the internal and external influences on them, and how they support corporate objectives.
9 min answer →