How many units must a business sell to cover its costs and make a target profit?
The calculation of the break-even point in units and revenue, the contribution per unit and contribution to sales ratio, the margin of safety, target-profit output, and the construction and limitations of break-even charts.
A focused answer to AQA A-Level Accounting 3.2, covering the calculation of the break-even point, contribution and the contribution to sales ratio, the margin of safety, target-profit output, and the construction and limitations of break-even charts.
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What this dot point is asking
AQA wants you to calculate the break-even point in units and revenue, find the contribution and contribution to sales ratio, calculate the margin of safety and the output for a target profit, and construct and critique break-even charts. This is unit 3.2.3, a quantitative topic where a full multi-part calculation is a standard Paper 2 task.
Break-even and contribution
The intuition is that fixed costs are a fixed pot that must be filled before any profit is made. Each unit sold throws its contribution into that pot. Once enough units have been sold that total contribution equals fixed costs, the pot is full (break-even) and every further unit's contribution becomes profit. This is why break-even is simply fixed costs divided by contribution per unit, and why profit beyond break-even rises at the rate of the contribution per unit.
To find break-even in revenue rather than units, either multiply the break-even units by the selling price, or divide fixed costs by the contribution to sales ratio, . The contribution to sales ratio (also called the profit-volume ratio) is useful when a business sells many products and thinks in sales value rather than units.
Margin of safety and target profit
A large margin of safety means demand can fall a long way before the business makes a loss, so it is a measure of risk as well as performance. For a target profit, the target is added to fixed costs in the numerator because the pot to be filled by contribution is now fixed costs plus the profit the business wants on top.
Worked example
Limitations of break-even charts
Break-even analysis assumes selling price and variable cost per unit are constant, that costs split neatly into fixed and variable, and that everything produced is sold. In reality, bulk discounts lower the selling price at high volumes, variable cost per unit can fall with efficiency or rise with overtime, fixed costs are often stepped (a new machine or supervisor at higher output), and unsold output sits in inventory. A break-even chart is therefore a simplified planning tool, best used for a quick first pass and for sensitivity testing, not as the sole basis for a decision.
Try this
Q1. Fixed costs are and contribution per unit is . Calculate the break-even output. [2 marks] units.
Q2. State one limiting assumption of break-even analysis. [1 mark] For example that selling price and variable cost per unit stay constant.
Exam-style practice questions
Practice questions written in the style of AQA exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.
AQA 20198 marksA product sells for 36 per unit and annual fixed costs of 24,000.Show worked answer →
A full worked break-even question; each figure earns marks.
Contribution per unit: selling price minus variable cost = 60 - 36 = 24 (1 mark).
Break-even units: fixed costs over contribution = 96,000 / 24 = 4,000 units (2 marks).
Break-even revenue: 4,000 units times 240,000 (1 mark).
Margin of safety: current output minus break-even = 5,000 - 4,000 = 1,000 units, or 20% of current sales (2 marks).
Target-profit output: (fixed costs plus target profit) over contribution = (96,000 + 24,000) / 24 = 5,000 units (2 marks). Markers reward the contribution-first method, dividing by contribution for break-even, and adding the target profit to fixed costs.
AQA 20215 marksEvaluate the usefulness of break-even analysis to a manager planning to launch a new product.Show worked answer →
A 5-mark "Evaluate" answer needs benefits, limitations and a judgement.
Benefits: it shows the minimum sales needed to avoid a loss, the margin of safety, and the output for a target profit, helping pricing and go or no-go decisions quickly with little data (2 marks).
Limitations: it assumes selling price and variable cost per unit are constant, that costs split neatly into fixed and variable, and that all output is sold; stepped fixed costs and bulk discounts break these assumptions, and a new product's demand is uncertain (2 marks).
Judgement: useful as a first-pass planning tool and for sensitivity testing, but it should not be the sole basis for a launch decision given its simplifying assumptions and the unreliability of new-product forecasts (1 mark). Markers reward a balanced argument ending in a supported conclusion.
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Sources & how we know this
- AQA A-level Accounting (7127) specification — AQA (2017)